Electrolux -

Electrolux launches its latest dishwasher, successfully combining style and elegance with simplicity and functionality. IZZI is the result of extensive research into consumer wishes, and, aptly named, it works towards an increasing demand for a pleasant, warm appearance, combined with essential ease of use. Available in a smooth silver or solid white, IZZI is both environmentally conscious and comfortably thorough.

Behind its visual simplicity, the IZZI is powered by intelligent technology. The Aquapulse Wash System distributes the precise volume of water required for the amount of dishes loaded, not only reducing cost to the user, but also scoring A's in efficient use and environmental performance.

Backed by this technology, a need for complex instructions prior to washing has been superseded by clever ease of use. A mere touch of the button launches the appliance into a friendly and unobtrusive ''purr,'' for a half-hour, Eco or heavy wash. With a grand total of only four buttons and a mere two to press per wash, (one for the program and a second to start) using the IZZI truly is easier than 1,2,3.

IZZI developer and designer Roberto Pezzetta, states, ''in essence, IZZI provides pure functionality through simplicity and design for increasingly demanding consumer lifestyles. Its ease of use, combined with a new, modern, design was our answer; providing looks with quality results at the touch of a button.'' Quiet in operation, the IZZI allows its owners to continue running the appliance through neighborly visits to the kitchen or when just quietly reading a book nearby.

The IZZI's interior is flexibly designed to suit a host of different types of dishes, from the large to the small. A new drying system ensures clean dishes are also dry dishes, from IZZI of course.