Electrolux EcoLine HUB

The first place where you can learn how to care for the planet from your own home

The one-off exhibition will be open to the public in Milan during the Salone del Mobile, from April 16 to 21


 

The EcoLine Hub is set up within the BAM - Biblioteca degli Alberi (Library of Trees), in the new green and pulsating heart of Milan, which went through an extensive urban and architectural regeneration in the last years. The structure is presented as a large parallelepiped perfectly integrated with the surrounding environment thanks to mirrored walls, element of considerable visual appeal, capable of attracting the public's curiosity, while bringing it closer to the structure and incentivizing to enter and discover solutions designed to make respect for the environment a simple choice, to be converted into daily practices.

The interior of the Hub reproduces a real home embodying the spirit and values of the company in every detail: starting from the Scandinavian design, through eco-friendly furniture elements, to the appliances, all part of the Electrolux EcoLine, a selection of its most energy-efficient products.  

The welcoming rooms are divided into two main areas.
In the first one, dedicated to Taste, we find :

In the second, dedicated to Care, you can discover the special features of the new range of dryers and washing machines, equipped with the special microplastic filter.

The products dedicated to garment treatment feature a revamped design that enhances and simplifies the physical and digital user experience. For the first time, washing machines feature the SmartSelect interface, which automatically adjusts cycle duration and temperature to enable greater energy efficiency. The SensiCare+ technology allows to save up to 40 percent in time, water, and energy by automatically detecting the weight of each load, and after 30 seconds adjusting the wash cycle thus ensuring optimal treatment to each garment. The SmartSave function featured in the dryers keeps time and energy consumption down by up to 40% and 30%, respectively, for economical and convenient treatment. Visitors will also have the opportunity to explore in detail all the new features of the latest models in an immersive and in-depth experience.

Electolux EcoLine HUB Agenda

Our events are free admission until seats are filled

TUESDAY, APRIL 16

10:00 AM - 3:30 PM Experiential Tour Electrolux EcoLine HUB (every 15 minutes)
3:30 PM - 4:00 PM Interactive Workshop on Sustainable Choices with AWorld
4:30 PM - 5:00 PM Interactive Workshop on Sustainable Choices with AWorld

WEDNESDAY, APRIL 17

10:00 AM - 3:30 PM Experiential Tour Electrolux EcoLine HUB (every 15 minutes)
3:30 PM - 4:00 PM Reduce Waste Cooking Show with Ernst Knam and Tessa Gelisio
4:20 PM - 5:00 PM Reduce Waste Cooking Show with Ernst Knam and Tessa Gelisio

THURSDAY, APRIL 18

10:00 AM - 3:30 PM Experiential Tour Electrolux EcoLine HUB (every 15 minutes)
3:30 PM - 4:00 PM Screening of the documentary "Materia Viva" and debate
4:30 PM - 5:00 PM Screening of the documentary "Materia Viva" and debate

FRIDAY, APRIL 19

10:00 AM - 3:30 PM Experiential Tour Electrolux EcoLine HUB (every 15 minutes)
3:30 PM - 4:00 PM Screening of the documentary "Materia Viva" and debate
4:30 PM - 5:00 PM Screening of the documentary "Materia Viva" and debate


SATURDAY, APRIL 20

10:00 AM - 6:00 PM Experiential Tour Electrolux EcoLine HUB (every 15 minutes)


SUNDAY, APRIL 21

10:00 AM - 6:00 PM Experiential Tour Electrolux EcoLine HUB (every 15 minutes)

Our Partners

AWORLD
Thanks to AWorld, a mobile app that fosters a culture of sustainability through gamification, it will be possible to calculate and monitor one's Carbon Footprint. This will give visitors the opportunity to rethink their daily habits to reduce energy consumption, save water and avoid food waste: a commitment that can easily bring strong results if supported by the sustainable technologies integrated in Electrolux appliances.
Erion WEEE
Erion WEEE
A collection point for small WEEE will be set up inside the Hub, thanks to the partnership with Erion WEEE, a non-profit consortium for electronic waste management and recycling of which Electrolux is an active member. In addition, "Materia Viva" (“Living matter”), a docufilm created by Erion WEEE in collaboration with Libero Produzioni to raise awareness about sustainability, the circular economy and WEEE, will be screened. Leveraging a pop approach, experts and well-known personalities guide the audience to good recycling practices, demonstrating how simple gestures can contribute to a better future.